Shift appoints Praveenesh Pala as Chief Financial Officer 

Sydney, Australia – 2 December 2024 – Shift, a leading provider of credit and payment products to Australian businesses, has announced the appointment of Praveenesh (Prav) Pala to the role of Chief Financial Officer (CFO), effective immediately. 

Prav brings over two decades of experience to the role, spanning high growth, tech-driven financial services leaders and other industries. 

Shift CEO Jamie Osborn said the appointment follows an extensive search, with Prav the clear choice. 

“Prav has an exceptional record including leadership experience with disruptive companies, which is well-suited to our current phase of growth,” said Jamie. 

“Since launching Shift 10 years ago, we have created a strong point of difference in the business finance space with sophisticated credit modelling and revolving products. 

“Prav’s know-how in our industry will be an invaluable asset as we continue to grow and sustain the right long-term capital structure for our customers, partners and investors.” 

Prav commented that he looked forward to being part of the leadership and finance teams that steer Shift into 2025 and beyond. 

“Shift has an exceptional reputation for its considered approach to driving growth while serving the needs of Australian businesses.” 

“It’s a privilege to join the company as it continues to scale.” 

Prav joins Shift from Tyro Payments, where he held the role of CFO. Previous appointments include senior roles at ING Direct, Domaine Property Funds and Mirvac.