Brand Guidelines

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Logos

Primary logo

shift logo

Alternative logos

Please use alternative logos on relevant background colour.

Co-branding logo

Please add a 1px stroke between logos with spacing as illustrated above.

Logo misuse

DO NOT rotate the logo
DO NOT distort or warp the logo in any way
DO NOT change typeface or add elements
DO NOT add special effects to the logo
DO NOT display the logo as an outline
DO NOT change the logo colors

The exclusion zone is equal to 1/2 the s height.

Exclusion Zone

The exclusion zone is equal to 1/2 the s height.

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Colours

Primary colour palette

#1B3642
27 | 54 | 66
89 | 66 | 53 | 49
PANTONE 309C

#00B7C1
00 | 183 | 193
74 | 02 | 27 | 00
PANTONE 3125C

#EEA616
238 | 166 | 22
06 | 38 | 100 | 00

Typography

Headline (H1) font is Aktiv Grotesk Bold.     
Sub headlines (H2 & H3) font is Aktiv Grotesk Regular.   
Primary body font is Rubik light and medium.  

DOWNLOAD AKTIV GROTESKDOWNLOAD RUBIK

Icons

1234assetiddetailsfitoutcontactinsightscalendarinterestgrowthfastinfosecuresuitcaselinkpartnerbusinessinvoicefundsasset-cequipment

Available upon request.

Graphics

trade signupIsometric 04availablebg1

Available upon request.