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Cobrand

Table of Contents

Logos

Examples

On brand
Off brand
Before
after

Example 1

Off brand
  • Incorrect co-branding logo lockup
  • Shift logo should not be used in a sentence to replace text
On brand
  • Correct use of co-branding logo lockup
  • Correct product information
On brand
Off brand

Example 2

Off brand
  • Not enough contrast in co-branding logos
  • Do not rename Shift’s services
  • Please use “Shift” not "Shift Payments"
  • To avoid confusion, do not place your businesses brand value proposition next to Shift 
  • Do not advertise promotional words or URLs with Shift related content
On brand
  • Co-branding logos are clearly repositioned for maximum readability
  • Shift’s service positioning is clear
  • Shift’s value propositions and product information is clear
  • Clean URL
On brand
Off brand

Example 3

Off brand
  • If your brand colours clash with Shift, please do not combine or integrate these together
  • Do not lockup Shift's logo with text or headlines
On brand
  • This businesses brand colours are prominent and do not attempt to use Shift’s clashing colour palette
  • Co-branding logo is clearly separated
  • The relationship between the value proposition and brand is clear
On brand
Off brand

Example 4

Off brand
  • For minimalist brands, or minimalist brand placements e.g event posters or ongoing partnerships: take care to separate our brands services
  • To avoid brand and service confusion, do not use the co-branding logo with any taglines or other copy
On brand
  • Business logo and tagline is completely separate from Shift
  • Co-branding logo is clearly used to match minimal brand aesthetic
  • “Pay on your terms” value proposition has been used in the business’s style, and font to indicate payment options and to encourage conversation, or talking points

Notes

The package includes the logos in common file formats and colour profiles:
- EPS. JPG. PNG. SVG.
- RGB, CMYK, Pantone

Level 21, 177 Pacific Hwy
North Sydney, NSW 2060
1300 249 649contact@shift.com.au

Privacy Policy. Terms and conditions. Please consider all information provided to you carefully and seek independent legal/financial advice. Standard credit assessment, fees, terms and conditions apply. Our products are issued by Shift Financial Pty Ltd (ABN 24 149 390 625) or its subsidiary Shift Finance Australia Pty Ltd (ABN 54 601 158 507) (together "Shift").

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